Market & Policy Innovations

Driving policy and regulatory progress to expand access to clean energy.


For questions, please contact innovation@rebuyers.org

REBA’s Innovation team works to solve the toughest barriers in clean energy markets by transforming policy, regulatory, market, and energy technologies.

There has been significant momentum in the market given wind and solar technologies are no longer seen as risky investments – quite the opposite – clean energy purchases are seen as a mainstream, commonsense business practice that provides an opportunity to reduce energy costs, lock in more energy price certainty and contribute towards achieving a zero-carbon energy system.

To truly scale towards REBA's mission to catalyze 60 GW of new renewable energy, and to transform the grid to clean electricity for all customers affordably, innovation in policy and market structures is vital. The customer voice wants and needs to be a more powerful force in shaping our energy future.

REBA’s Innovation team enhances the ability of buyers to engage on policy and market design by providing research, analysis, and actionable information so they are equipped with an understanding of key market opportunities and the role and importance of policy to achieve their own sustainability and clean energy goals, while helping to green the grid for all.

The Innovation team also educates policymakers and other key stakeholders about policy needs and priorities of large energy buyers, so that they are reflected in their planning and decisions.

Market & Policy Innovations Priorities

  • Organized Wholesale Markets

    Expand RTOs to every region of the country and improve existing RTOs to efficiently facilitate renewable energy integration, increase customer options, and reduce costs.

  • Expand Customer Options

    Expand or preserve access in high-impact regulated / hybrid markets

  • Clean Tech

    Enhance buyers’ role in clean energy technologies and solutions that drive towards a zero-carbon energy system.